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Dinsmore T.W. Disruptive Analytics: charting your strategy for next-generation business analytics

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Dinsmore T.W. Disruptive Analytics: charting your strategy for next-generation business analytics
Apress, 2016. — 276 p. — ISBN: 1484213122, 9781484213124, 9781484213117
Management blamed many factors for the sluggish sales: long sales cycles, a sluggish economy, and unfavorable currency movement. But worldwide spending on business analytics increased during this period and some vendors reported double-digit revenue growth.
Blaming Teradata’s struggles on poor leadership would be easy. But the company’s growth problems in the last few years are not unique: in the same period, Oracle and IBM suffered declining revenue; Microsoft and SAP failed to grow consistently, disappointing investors; and SAS had to walk back embarrassing projections of double-digit growth, recording low single-digit gains. In short, while businesses continue to invest in analytics, they aren’t buying what the industry leaders are selling.
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