Jorgensen E. Strategic Content Design: Tools and Research Techniques for Better UX

Rosenfeld Media, 2023. — 320 p.If you create content, you need pragmatic, research-driven methods to ensure that your content is effective--and what steps to take when it falls flat. Strategic Content Design empowers content strategists and designers, UX writers, and anyone responsible for websites, apps, and digital customer experiences to create excellent content with confidence.